Core Values: Clear is kind
Value Statement
Clear is Kind: We communicate simply and directly, making complex ideas accessible to build understanding, not dependency.
Value Statement with Description
Clear is Kind: We communicate simply and directly, making complex ideas accessible to build understanding, not dependency. We resist using jargon, industry speak, or acronyms that create barriers to understanding. Instead, we use plain language that empowers others to grasp concepts, ask questions, and participate fully in the work. Our Results-Based Accountability model exemplifies this approach—replacing complicated terminology with three simple questions: How much did you do? How well did you do it? What difference did it make? We believe clarity isn't just about communication—it's about respect. By speaking clearly, we honor others' intelligence while removing unnecessary obstacles to their success.
Value Paper
Clear is Kind
Value Statement
We communicate simply and directly, making complex ideas accessible to build understanding, not dependency.
Definition
At Good Work, we believe that clarity is a form of kindness. When we communicate clearly, we're showing respect for others' time and intelligence. We're saying, "I value you enough to make sure you can understand this." Conversely, when we hide behind jargon or complex language, we create unnecessary barriers that exclude people from the conversation.
"Clear is Kind" means we:
Use plain, accessible language instead of industry jargon
Break down complex concepts into understandable parts
Avoid acronyms that aren't widely understood
Check for understanding rather than assuming comprehension
Create materials that people can actually use and apply
Explain things in ways that build others' capacity
Our commitment to clarity is exemplified in our Results-Based Accountability framework. Instead of using technical terms like inputs, outputs, outcomes, metrics, indicators, KPIs, or OKRs, we simply ask three questions that anyone can understand: How much did you do? How well did you do it? What difference did it make?
This approach doesn't mean we oversimplify complex issues or talk down to people. Rather, we work to distill complexity to its essence and communicate that essence in language that resonates across different backgrounds and experience levels. We believe the true test of understanding isn't how impressively you can explain something, but how clearly you can convey it to others.
Clear communication is particularly important in our work with nonprofits and communities. When we use accessible language, we democratize knowledge, build genuine understanding, and empower others rather than creating dependencies on our expertise. We build capacity by ensuring people truly grasp concepts—not by making ourselves seem indispensable through complicated terminology.
Why It Matters
In the nonprofit and social impact sectors, jargon and technical language often create unnecessary barriers. These communication obstacles have real consequences:
Community members feel excluded from important conversations
Nonprofit staff become dependent on outside experts to "translate"
Good ideas get buried under layers of complex terminology
Time is wasted deciphering unnecessarily complicated language
Power imbalances are reinforced when knowledge seems inaccessible
Implementation suffers when people don't truly understand the concepts
By prioritizing clarity, we actively work against these problems:
More people can participate meaningfully in discussions and decisions
Organizations develop true understanding, not just compliance with expert advice
Ideas are evaluated on their merits, not their presentation
Time is used efficiently with less need for translation or clarification
Power is distributed as knowledge becomes more accessible
Implementation improves when people truly grasp the concepts they're applying
Clear communication isn't just about being understood—it's about empowerment. When we make information accessible, we give others the tools to think independently, ask good questions, and develop their own expertise. We create the conditions for genuine collaboration rather than dependency relationships.
This approach aligns deeply with our other values. When we "Start with Grace," we acknowledge our shared humanity and create space for questions and learning. When we commit to "Excellence with Integrity," we deliver work people can understand and use, not just impressive-sounding deliverables. When we maintain a "Bias Toward Action," we ensure people have the clarity they need to actually implement ideas, not just talk about them.
How It Shows Up in Our Work
In Our Communication Style
We use everyday language that anyone can understand
We replace jargon with plain language alternatives when possible
We explain necessary technical terms in accessible ways
We create visuals that clarify rather than complicate
We check for understanding rather than assuming clarity
We invite questions and make it safe to ask for clarification
In Our Deliverables
We create documents, presentations, and tools people can actually use
We organize information logically and intuitively
We design for implementation, not just comprehension
We prioritize clarity over impressiveness
We test materials with intended users to ensure they're truly accessible
We revise based on feedback about clarity and usability
In Our Client Relationships
We listen carefully to understand how others communicate
We adapt our language to match the context and audience
We create shared vocabulary that everyone understands
We address confusion directly without making others feel inadequate
We build capacity by ensuring true understanding
We celebrate when clients no longer need us for translation
Implementation Principles
Choose Simplicity Over Complexity: When faced with a choice between complex or simple language, choose simple—unless the complexity truly adds value. Ask yourself: "Could I explain this more simply without losing the meaning?"
Define Before Using: When technical terms are necessary, define them clearly before using them. Create glossaries for recurring terms and make them easily accessible.
Check for Understanding: Regularly pause to ensure others are following. Create multiple opportunities for questions and clarification. Watch for signs of confusion or disengagement.
Adapt to Your Audience: Consider who you're communicating with and adjust accordingly. Different audiences have different reference points and familiarity with terms.
Test Before Sharing: Have someone from your intended audience review materials before finalizing them. Ask specifically about clarity and where confusion might arise.
Build Bridges, Not Barriers: Use language that connects rather than divides. Avoid insider terminology that makes others feel like outsiders.
Model Asking for Clarity: When someone else uses jargon or unclear language, model asking for clarification. This normalizes seeking understanding rather than pretending to know.
Reflection Questions
Where might I be using unnecessary jargon or complex language?
How could I express this idea more simply without talking down to people?
Am I using language that includes or excludes others from the conversation?
What assumptions am I making about what others already understand?
How can I check whether my communication is truly clear to others?
Where might I be (intentionally or unintentionally) creating dependency through complicated language?
Am I valuing impressive-sounding language over genuine understanding?
How well do I respond when others ask me to clarify something?
What industry terms do I use that might need translation or explanation?
How does my communication style reflect my respect for others' intelligence?
"Clear is Kind: We communicate simply and directly, avoiding jargon and unnecessarily complex language. We believe clarity isn't just about being understood—it's about empowering others. By making complex ideas accessible, we build understanding rather than dependency. Our success isn't measured by how impressed people are with our expertise, but by how effectively we've helped them grasp concepts they can apply themselves." — Good Work Beliefs
